Success on TV has two important components, Each of which requires careful preparation and meticulous: The messages and techniques concert. but, There is a third component, No great importance: Attire.
US Attorney for clothing, Andy Gilchrist, There is a strong stand on this issue: “If you believe, When you appear on TV, That what you say is more important than how you look – Think again!”. Other Advisor, Reese Folkrson, Specializing in image, Argues that “When looking for someone for the first time, We first noticed his clothes and only then face”.
The importance of dress is also recognized in our daily lives, Woody remember the expression on everyone's tongue – “Clothing makes the man”. Even in Jewish sources have put the importance, As explained by Rabbi Joseph Weitzman: “Judaism takes a very firm stand on matters of dress, Because, according to his clothes are not only external cover body, But they also reflect the individual's internal”.
Dress gets very important when it comes to performing on TV. The colors and shapes that we see through our eyes can be perceived differently by the camera, Warns US Attorney for clothing, Anthony Centeno, And highlights: “Think of clothing for the camera and not for public”. The significance of his words is clear.: Not all compliment someone or somebody getting their attire at a party or social event has relevance when it comes to television appearances clothing.
Below, therefore, 12 Basic Tips television appearances related clothing, Based on the recommendations of professionals in the field of media consultancy.
1. Remember you and your coat. American publicist, Laura Mitchell, There is a clear recommendation: “When get dressed towards your next interview, Ask yourself if you want people to say,: 'I saw you on TV’ Or 'I saw your jacket on television?'”.It also brings a negative example of the message lines NBA League games, Craig Sager, His clothes were detours are well known and often distract the attention of viewers. Hence lesson: The principle is that you can't wear clothes., Or wear accessories, Which would take attention. And in short, the interviewee is the star. – Not his garment.
Dispatch-Line Sager: Clothes steal the show
Who constitutes a good example to wear solid, Without striking colors and patterns and designs without extravagant, Is President of the United States, Barack Obama. Attorney Antonio chin makes remarks on this issue ambiguous compliment: “Viewer invest more time looking at the face of Obama (And hear his message) Than staring at his clothes”.
US President”Barack Obama: Apparel solid non-distracting
2. Dressed according to your profession. If you are being interviewed for TV at your workplace, Appropriate and desirable to dress for dealing. so, As an example,, American Communications Consultant recommends Teresa Grillo: “If you are a local farmer, Who grows organic products, Or fitness trainer, Wearing the clothes you are used to regular wear at work, To convince the audience that you are the real thing”.of course, There is no need to keep this rule when the interview takes place on TV. When interviewing a doctor in a hospital, Wearing a white coat and a stethoscope around his neck, It gave interviews Reliability. However, If he will be interviewed similar attire television studio this may seem artificial and even discredit.
3. Align the Attire message. Dressed right may reinforce the message and empower, And wearing non-compliance could divert the attention and minds of viewers message. so, Corporate Affairs Adviser recommends, Chris Folkrson: “If your message is conservative, Suit is the best solution. If your message is fun and informal, Wear a sweater”,And the Israeli case even a T-shirt and conditions will be solid.
4. Garment presses or interviewed stressed. TV Interview, Even the old foxes, It is usually quite stressful event. so, The clothing should at least try to be comfortable and will not add its own pressure. American Marketing Consultant, Susan Stolov, Recommends therefore wear “Something you wear all the time, You feel at ease and allows you to move easily. So your clothes will help you feel relaxed”.The meaning of these words is worth thinking twice before rushing to buy new clothes before the performance on TV. If the garment is not convenient, And maybe even shake a little - be the first to feel this audience.
5. Caution: Don't get swallowed up in the black hole. Black is perhaps Elegant, But is not exactly suited to TV. “On camera, Black tends to absorb a lot of light and concealing information about him”, American author warns Nadia Giordana, “Respondents, Dressed in black, יכולים להיראות כמו ‘ראש צף'”.According to, Colors black and very dark can wear in the lower half of the body, Such as a skirt or trousers. Those who insist on wearing black “At the face” (That is, shirt) Can wear a jacket or sweater colorful, Reduce the dominance of black.
6. Bleeding red and white glamor. Not just black is a color to watch out for. Red and white also not suitable for TV. Says fashion consultant Mata Anhmrih: “The black color is too difficult and can suck all the light. but, The white color brilliance and becomes most noticeable thing on the TV screen while the camera is bleeding red and distracting”.
7. The blue head of the TV camera. The colors are recommended by relevant professionals on TV show, They are blue, Blue and pastel colors. Clothing adviser, Antonio Centeno, Explains that the case would prefer President of the United States, Barack Obama, Wear blue suits and be photographed against the backdrop of blue curtains.
Even pastel colors favored by the camera. “The combination of a light blue shirt, Pastel tie and jacket natural shade”, Says Centeno, “Is perhaps the best combination to appear in front of the television camera”. as we know, The colors are the subject of many academic studies, When tested, among the rest, The effect of different colors on humans
8. Garment may “Dance” to you. Clothing adorned with design examples, Stripes and plaid are good friends of the interviewee on TV. so, My adviser recommends to refrain from wearing clothing Goodstein such, Because what happens is “When you begin to speak or breathe clothes “Almost beginners' dance’ On the screen…”.
9. The ego does not need a logo. Many like to enjoy the clothes on which the logo with the name of the brand or manufacturer. but, Experts reiterate that careful becoming a billboard during the two with commercial advertising on clothing. so, As an example,, Recommends the American publicist Teresa Grillo did not wear a T-shirt during the interview, which bears a logo or brand name, Unless it actually serves the interview, Its purpose and its messages to be transferred. According to, ” T-shirt can be worn only if it is really cool. It is best to consider leaving the T-shirt at home and instead choose a beautiful suit “.In the Israeli case, The suits are daily outfit preferable solid shirt and even a jacket.
10. You are not sheep. Garments made regrets, Or a mixture of wool and flannel, Winter good and pleasant and Heat. but, They may be a nuisance during an interview in a television studio, As to the excitement and sweating interview itself joins the heat emanating from the many lighting lamps. Photo of men or women, Sweating and squirming in front of the camera, Does not leave a good impression with viewers. For this reason, emphasizes Attorney Antonio Senator that “Cotton breathes’ Allows your body to radiate heat far more effectively, Than wearing woolen clothes”.
11. He television interview (sometimes) As interview skills. Anyone who goes to a job-accepting interview knows that neat attire and clean, shiny clothes must be taken care of. “In a television interview should be seen organized”, Stresses counselor Teresa Grillo, “The first impression that you will determine your attitude to you later”.
12. Clothes can sometimes get dirty… It's not enough to make at home the clothes you think are suitable and convenient for appearing on TV.. sometimes, You will see, When you get to the studio, That your clothing does not fit. “Happens you arrive in a group interview, And your clothing does not match that of the rest of the group”, Nadia Giordana counselor notes, “And the clothing also may not 'caught’ Good camera.
This type of solution to the problem: Come to the office when you have a spare system's clothing.
Alternative clothes can also solve, If necessary, Much more difficult problem: sometimes, If only because of the excitement before the broadcast, The coffee spilled on clothing, leaving an ugly stain on them, There is no way to ignore the camera…
The authors are co-authors of the book relative Public - Strategy and Tactics (2014), Published by Open University.
(Posted in -7.6.2015)