הפרסומאית Yafit Greenberg Known by its trade name Jifit הלכה לעולמה היום (third) At the age of 70, After a long battle with cancer. Her funeral will take place today at 15:00 In the cemetery in Kiryat Shaul.

Hospital “Beilinson” נמסר כי “The hospital sadly announces the passing of Jifit, who died of cancer tonight.. ‘Beilinson’ Attending the family's heavy mourning”.

יושבת ראש דירקטוריון חברת החדשות עו״ד Tammy Rowe, Wrote on her Facebook account: “I was so hoping, along with all her friends, that she could get over the damn disease and get better.. My son, Her husband and her son Eyal cared for her with endless devotion day and night. There aren't enough words to express the terrible pain. Yafit was so great, A good soul takes care of all the informed and such a loyal society, she will be sorely missed.”.

Greenberg was born august 9 1951 Beautifully named Bnei Brak for a traditional family from Tripoli. She attended Bnei Brak Religious Urban High School and holds a B.A. in Education and Geography from Bar-Ilan University. Until the rise of commercial TV channels in Israel, She was known for the advertising sections she wrote in the press under the headline “worthwhile” And by signing it “G. Yafit”, In which she published products and services in informative investigative articles, Who added an added value to the reader on the subject she reviewed.

When commercial broadcasting begins, Greenberg identified a niche in advertising and replicated the same advertising concept she created for television. It is claimed by her in the publication of various products that, like the press, Also in the TV format it checks, Compares and only then recommends the product.

Yafit was the owner of the advertising group: “G. Yafit Communications”, That brings together the companies: “G. Yafit Ba”M”, “Gkids&young" "Gilad Image"”, “TRM”, “Gimalaya”, Big Big light”,”G Conversation” (Engaged in promotions) And a third of the advertising office Inbar Merhav C#8217;10.

Read the story In Ma'ariv